Simone Micheline Bodin Graziani, born in Laval, France in 1925, was known professionally as Bettina, a name given to her by designer Pierre Balmain. in the 1950s she was a leading French fashion model and early muse to Hubert de Givenchy, who named his first collection after her in 1952. the Bryonesque “Bettina” blouse, featured in this collection, became an iconic style in the early 1950s and inspired the bottle for the best-selling Givenchy parfum ‘Amarige’.

The Amarige bottle was inspired by a blouse once created by Hubert de Givenchy for his muse and style model, Bettina Graziella.

The bottle for the best-selling Givenchy parfum “Amarige” also has the ruffled bottle which was inspired by the “Bettina blouse” and the scent is inspired by Bettina’s femininity.

Givenchy’s muse was the popular Parisian model, Bettina Graziani. His ‘Bettina’ blouse with its puffed sleeves is still considered a classic. Vintage ‘Bettina’ blouses are very collectable.

after a short marriage to French journalist Gilbert Graziani, she became the companion of Peter Viertel, an American screenwriter. then, in 1955, Bettina retired from modeling when she became engaged to Prince Aly Khan, the United Nations ambassador for Pakistan. in 1960, while Bettina was pregnant with their child, the couple had a car accident that the prince did not survive. the shock of the accident later resulted in Bettina’s miscarriage. after Aly Khan’s death, Bettina wrote her memoir, ‘Bettina par Bettina’.

Bettina and Prince Aly Khan

Bettina Graziani shows one of the eleven Jacques Fath dresses in 1949

Jacques Fath dresses in 1949

Jacques Fath dresses in 1950

Balenciaga, 1950

Model Bettina is wearing Dior, 1950

Pierre Balmain, 1950

Lanvin 1951

For Jacques Fath parfum ad. in 1951

Maggy Rouff, 1952

For Gilbert Orgel, 1952

Dior 1952

Lebigot, 1952

Georges Dambier 1953


For ELLE Magazine March 1953

Jean Philippe Charbonnier Bettina, La Plus Belle Vitrune, Place Vendome, Paris 1953

Christian Dior 1954


Vogue June 1955

Givenchy Hat, Paris 1957. Frank Horvat and Bettina Graziani.

Christobal Balenciaga 1959





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